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UDO PRINSEN
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KOI
Character design & products for branding
jppe jpd koi

Koi or more specifically nishikigoi literally "brocaded carp", are a group of fish that are ornamental varieties of domesticated common carp (Cyprinus carpio) that are kept for decorative purposes in outdoor koi ponds orwater gardens.

Koi varieties are distinguished by coloration, patterning, and scalation. Some of the major colors are white, black, red, yellow, blue, and cream. The most popular category of koi is the Gosanke, which is made up of the KohakuTaisho Sanshoku, and Showa Sanshoku varieties.


Japan Pet Products Europe (JPPE) is a main distributor of koi foods. The company has a mission to produce the best products for a reasonable price. In the production process it is their goal to make sure environent, pollution and carbon footprint are minimalized.

Koi are representing a special artistic value and ancient tradition of a society where humans and animals are living in harmony together. These values are reflected in the design of their products and create a community that taking care of koi becomes an artitistic experience

Below you will find four designs for greeting cards. Next to that we created a sticker and hanko (Japanese name stamp)

note: The logo's were created by an external design company.

jpd jppe koi springjppe jpd koi summer
jpd jppe koi carp autumnjppe jpd koi carp winter

New designs are incorporated in JPPE's communication. Subscribe for their news letter on their website and you will receive fresh designs each season.

jpd card set

For 2017 we designed a great mini calendar to go with the greeting cards.

jpd kalenderjpd kalender
jpd kalenderjpd kalender

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